From EuroShop to the Tianjin factory: BHS welcomes multiple batches of overseas customers

Debut on the international stage

At the end of February 2026, BHS made its debut at the EuroShop international retail trade fair in Dusseldorf, Germany - marking the beginning of a new stage in its globalisation strategy. For BHS, participating in the exhibition for the first time was not only an opportunity to showcase its capabilities to the international market, but also an important starting point for expanding overseas and establishing global cooperation.

From international exhibitions to overseas visits

During the exhibition, the BHS booth attracted numerous overseas customers who stopped to talk. Many expressed their intention to visit the Tianjin factory for a site inspection. In the weeks since, BHS has successively welcomed multiple groups of overseas customers for visits and exchanges - including North American commercial-prop enterprises, international chain catering groups, and teams from internationally renowned automobile brands.

Through on-site visits and in-depth communication with the factory, the comprehensive capabilities of BHS in production, project management and international delivery have further strengthened customer confidence. Several enterprises have expressed clear intentions to collaborate.

Globalisation capability continues to upgrade

In recent years, BHS has continuously improved its global service capabilities, accelerating the upgrade of its manufacturing, R&D and international project-service systems:

• Hardware: continued factory expansion and space upgrades, intelligent equipment and automated production lines, and a steadily improving smart-warehousing system - enhancing production efficiency and delivery stability.
• Technology: the BHS Technology R&D Center is officially in use, with ongoing investment in product R&D, process testing, structural verification and innovative applications.
• Service: a continuously optimised full-process service system spanning design and R&D, supply-chain collaboration, project management and quality control.

From its debut at international exhibitions to overseas customers actively visiting the Tianjin factory, BHS is entering global market competition with a more open and confident attitude - steadily enhancing the international competitiveness of Chinese commercial-space service enterprises.